by James J. Dehoiver
Anyone who has watched any late night TV recently cannot have failed to have noticed the many comercials trying to sell you on a series of trading seminars which promise will change your life and make you rich.
These seminars will represent a very large investment for most people so care has to be taken when selecting a seminar educational company. In this article you will find a few good tips about what to look out for if you call that 1 800 number.
The volitile market of the last few years has taught people that making money in the market on a consistent basis is not so easy, and requires a good financial education. The market crash during 2001-2003 showed that profits can disappear as fast as they come if you do not know what you are doing.
There are a lot of companies that advertize on late night TV but the ones that come to mind the most are Optionetics, Investools, Better Trades and Star Trader. I live in a city where these companies visit on a regular basis so I’ve attended all of their free warm up seminars. I’ve also bought a number of seminars from these companies.
The usual sales cycle is as follows, the infomercial is designed to get you to attend what I call the FREE warm up selling seminar. This seminar is usually in a local hotel and can last anything from 30 minutes to 3 hours. From my experience the free Investools seminar lasted about 3 hours and was actually very informative and educational. The others were much shorter and really nothing more than sales pitch’s to get you to sign up for a starter seminar which could cost anything from $199 to $4K!.
From my experiance you will 1st be given an inflated price for the seminar which will then be cut dramatically if you sign up on the spot, so be prepared to be tempted by this. Most of these seminars come with a set of DVD’s and a manual which enable you to study the material before attending the live seminar.
The following points should be born in mind before signing up for a seminar:
1. Make sure that there is a good refund policy that comes with the package. You should get at least 2 weeks to evaluate the training material that you are given. In addition check what the policy is regards to attending the seminar and then asking for a refund. Sometimes you can only stay until noon on the 1st day, or only the 1st day, before you must ask for a refund if not satisfied. If you wait too long you may lose your right to a refund.
2. Ask what the policy is regarding bringing another family member or business partner to the seminar. Usually you are allowed to bring 1 person, take this opportunity as it is better to have the opinion of another trusted person when trying to evalute if the seminar is good value and right for you.
3. There are all kinds of promotions going on for these seminars, make sure that you are paying the lowest possible price for your seat. Don’t end up finding out that the person next to you in the seminar got it at a much lower price, just like airline pricing.
4. If you are new to trading you may not be exactly sure what you need to learn, and it can be quite confusing. Make sure that the seminar that you are taking is on the right subject matter. A basic stocks course will not cover anything on options and visa versa, and a forex course will not cover either etc.
Here is the bottom line about these beginner trading seminars. They are not going to teach you everything you need to know to be a successful trader in 2-3 days, there’s simply too much you need to learn. They all have follow on intermediate and advanced courses like Options, Advanced Options, Technical Analysis, Advanced Strategies, and so the list goes on. Expect the selling process for these follow on seminars to begin during the expensive seminar that you just paid for!.
During your beginner seminar expect the presenters to consistently tell you that you have just begun your educational journey and that if you really want to make the big money you need much more education. I know it sucks but it’s not illegal, it’s how corpoate America works!.
If you are very satisfied with the quality of the education that you have received, and you think the company will be around for the next few years then by all means buy additional seminars. But remember this point, usually you will not get an extended amount of time to evaluate the follow on seminars, only the legal minimum 3 days cooling off period in some states. This could be important if you are buying a series of seminars that run over a couple of years.